In Adversus, you have the possibility to send E-mails to different people. Using E-mails in Adversus can be an effective way of sending e-mails because of the possibility of sending e-mails based on triggers. Once a lead is saved as a success, you send an automatic e-mail.
You can also, through our Journey module create more advanced email flows based on triggers. Also, the journey module can help you "listen" to the activity on the mails, eg. update a lead once the customer opens the email.
Besides having e-mails based on triggers, the e-mails in Adversus work generic. This means that the e-mails in Adversus can be generated based on the lead data you have. This is very beneficial when you have some standard templates that you wish to customize, based on the info you have on the lead.
In the activity log on the leads, you can also see the activity on the emails you've sent to a customer eg. if the customers have opened the email, and also if the customer has clicked on a link in the article.
If you need help to create a template or adding it to a campaign, you can find help here:
How to create an email template?
How to add an email template to a campaign?