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How to send leads to Hubspot (technical)?

Jimmy Christiansen
  • Updated

                                                                                                                                                     Sk_rmbillede_2020-10-19_kl._12.49.11.png 

In this article, you'll learn how to send leads from Adversus to HubSpot using Journeys. Notice: This requires basic knowledge about the Journey Module, JSON, and REST APIs.

Let's begin.

1. Access your HubSpot API Key using this HubSpot guide.

2. Create a new Journey based on a lead trigger, and add your filter and branch logic if needed.

3. Create action and add a custom integration.

  • Request URL:  https://api.hubapi.com/contacts/v1/contact/createOrUpdate/email/testingapis@hubspot.com/?hapikey=demo. Change 'testingapis@hubspot.com' to the corresponding e-mail merge-tag, and change 'demo' to the API Key obtained in the first step.
  • Add a field with the name/key properties[0].property and set the value corresponding to the HubSpot property internal name you are mapping, e.g., e-mail. Find the internal names on HubSpot properties using this HubSpot guide.
  • Add a field with the name/key properties[0].value and set the value to the Adversus lead field you are mapping, in case the e-mail field.
  • If you are adding additional fields, then remember to increase the properties counter, e.g., properties[1], properties[2], and so on (see example).

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