In Journeys, you can create different actions based on triggers to use your leads in the most optimal way.
By setting up automation flows, you have the opportunity to manage your leads. You define yourself what to do with the leads - for example, whether they should be called, sent an email or text message, whether they should be paused for a period or added to a specific campaign.
Many call centers use their leads only once, but sometimes using them multiple times can be beneficial. For example, you can call interested customers back if, for example, an offer that matches them appears or simply try again after a few months.
Simply put, a Journey in Adversus is created like this:
- 1. Choose which campaign(s) to make a Journey on
- 2. Select the triggers / filters to which the Journey responds
- 3. Select the actions to take based on triggers / filters
However, there are endless possibilities. You can make Journeys based on leads, bookings, mails etc. Here you can find examples of how to use Journeys.