Introduction to Journey

In Journeys, you can create different actions based on triggers to use your leads in the most optimal way. 

By setting up automation flows, you have the opportunity to manage your leads. You define yourself what to do with the leads - for example, whether they should be called, sent an email or text message, whether they should be paused for a period or added to a specific campaign. 

Many call centers use their leads only once, but sometimes using them multiple times can be beneficial. For example, you can call interested customers back if, for example, an offer that matches them appears or simply try again after a few months.

Simply put, a Journey in Adversus is created like this: 

  • 1. Choose which campaign(s) to make a Journey on 
  • 2. Select the triggers / filters to which the Journey responds 
  • 3. Select the actions to take based on triggers / filters

However, there are endless possibilities. You can make Journeys based on leads, bookings, mails etc. Here you can find examples of how to use Journeys.

Example 1: Reuse of "Not interested" leads after 3 months

Example 2: Recycle items that were "not interested" with a specific reason for "why they were not interested" after three months.

Example 3: Add topics with "Max Call Attempt" to a new campaign

Example 4: Create specific sales campaigns for your phons based on a common campaign.

Example 5: Send an Email or SMS the first time you called a topic that did not answer the phone

Example 6: Close items with a specific status when the item has expired and has a specific status

Example 7: Speed up topics that open an email the first time

Example 8: Update scheduled contact time based on whether an email is opened the first time.

Example 9: Send mail to customer 2 hours before scheduled redial time

Example 10: Add cancelled meetings to another campaign

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